Up to 90 off textbooks at amazon canada plus free two day shipping for six months when you sign up for amazon prime for students. When executed properly marketing can be especially beneficial to independent community pharmacies like your own it all starts with doing your research getting to know your patients and ultimately figuring out how to satisfy their needs if you dont know what makes them tick how can you come up with a marketing strategy that works. In purchasing independent pharmacies and smaller chains retail pharmacy chains grow sales and script count and gain negotiating power with suppliers chain stores account for about 50 percent of the retail prescription market in the united states according to ims health. Marketing and retail pharmacy colin gilligan 1996 07 01 in medical author colin gilligan file size 8083 mb format pdf epub download 245 read 1171 download based on the authors experiences of working with a wide variety of retail pharmacies this book is designed to provide pharmacists with a clear understanding of the nature of marketing and the ways it can contribute . The pharmacy industry is growing and retail pharmacies should ensure that their business strategies are aligned to gaining the greatest market share of a competitive industry here are four retail strategy tips to ensure that your pharmacy is staying on top of the competition 1 personalize the customer experience